Cyber Monday is the name that was coined for the Monday that follows Thanksgiving. It’s a spinoff of Black Friday and has been designated as the day when millions of consumers shop online for deals. To take full advantage of this e-commerce frenzy, it’s important to prepare your online store to maximize search engine visibility. If you want more information regarding SEO tools, Click here https://columnews.com/. Here are three ways to do that.
1. Create a custom URL
Over the shopping weekend, many search engine users will be typing in terms like “Cyber Monday deals,” “Black Friday discounts,” “Thanksgiving specials,” etc. Making a custom page on your website that implements relevant keywords can position you to rank on the first page for highly searched phrases.
Using a keyword tool to find the keywords with the most searches and the least competition will help you zone in on a phrase that you can compete for realistically. You can then feature some of your top products or services on that page. Of course, it’s smart to offer some discounts that outshine the prices advertised by competitors and grab the attention of your audience.
2. Add relevant tags
One technique that requires little effort but can yield big results is optimizing the tags on your website. For example, temporarily tweaking the titles and headers of your most popular products/services to grab the attention of the Cyber Monday crowd can bring in some solid traffic for about a week around Thanksgiving.
If you use WordPress or another platform that allows you to add tags, you can also add tags like “Cyber Monday” and “Thanksgiving discounts” on relevant posts. Do not forget to visit this website https://www.thenewsjournal.org/ for useful tips about SEO for your website.
3. SEO-focused blog posts
If you maintain a blog for your business, it’s a good idea to create a few posts in and around Thanksgiving that are tailored to bring in Cyber Monday customers. Since search engines love fresh content, this is an excellent way to maximize your traffic and educate your audience on the deals you’re offering.
A mortgage rate comparison service could create content that discusses buying and selling real estate during the holiday season or finding the best mortgage rates over Thanksgiving. If possible, it’s smart to use some long-tail keywords to minimize the amount of competition you have to deal with. Learn more about SEO tools on this dedicated website: https://www.news-raid.com/.